Hues of fine French wine set off this Air Jordan 4 Retro


The Fresh Press
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December 15, 2022
Jordan Brand is no stranger to making history — it basically helped write the sneaker history books.
Even so, it was still a groundbreaking moment in 2018 when the most iconic basketball name of all-time made a deal that would see the Jumpman featured on the kits of one of France’s most successful soccer clubs, Paris Saint-Germain F.C.
MJ himself has some ties to Paris: the brand’s first European store, the Jordan Bastille, was opened there in 2016, and for more than 15 years Jordan Brand has sponsored the legendary Quai 54, the largest streetball tournament in the world.
Anyway, back to PSG. As well as a multi-year uniform sponsorship, Jordan and PSG have since collaborated on apparel and footwear, including 2019’s Jordan Mars 270 ‘PSG’ sneaker.
